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Public
speaking is the number one fear people have--higher than death and
taxes. Now imagine having to speak before an annual meeting where:
- board
members are worried by low (or no) profits;
- shareholders
are upset with declining share prices or lack of dividends;
- individuals
are protesting company practices are policies; or,
- management
and employees fear for their jobs.
Would
you want to present to a group like this? You may not want to --
but you may have to. So what can you do to leave a lasting, positive
impression with your audience?
PRESENTATION
AND LEADERSHIP SKILLS...LEAD TO SUCCESS
To
make powerful presentations, you must be "connected" with
your message. The more you are intimately familiar with your topic
-- the more you believe in it, feel it and want to share it with
others -- the more powerful you will be in presenting it.
Think
of two speakers. One is talking about a subject they've learned,
the other is talking about something they've lived. What is the
difference? the first one's knowledge is second-hand, based on someone
else's experience. It is more cerebral, intellectual. It may have
good ideas, but doesn't leave a lasting impression. The second one's
account is more likely to stay with you. It's not about something;
it is something. It contains emotion, natural humor and insight.
The more a speaker draws on his or her own reservoir of experience,
the better the presentation. The same is true for leadership.
The
most powerful leaders are those who first lead themselves. Textbooks
and business schools, help. But having vision, passion and the courage
to take action are what count most. These qualities reside in each
of us.
Thus,
leadership and power presentations are intimately connected. Powerful
leadership comes from knowing what matters to you. Powerful leadership
comes from knowing what matters to you. Powerful presentations come
from expressing this effectively. It's important to develop both.
LEADING
FROM THE INSIDE OUT
After
years of studying people -- in my work in management, sales, training
and now coaching of CEOs -- I have come to several conclusions:
-
Leadership
starts from within. In this respect, we are no different from
Bill Gates, Peter Munk, Ted Rogers, Michael Cowpland and other
business leaders. We all possess the seeds of greatness.
-
There
are skills we can learn to develop these "seeds."
It is the degree to which we do so that determines our success.
-
The
biggest thing that blocks us is fear. We are afraid to stand
out, to speak our minds and hearts, or to risk being criticized
or looking foolish.
There
are five essential steps to being a leader-from-within.
1.
Know Yourself
Plato
said it about 400 BC. Stephen Covey, Anthony Robbins and the top
professional speakers are saying it today. "Know your own values.
Listen to your heart." Leadership is much more than directing
others. It starts with leading ourselves, by understanding what's
most important, doing the right thing, and having integrity -- an
honesty and consistency in what we think, say and do. That is why
the most effective leaders are those who lead by example.
A good
demonstration of this is Peter Munk, chief executive of Canadian-based
Harsham Corp. Not long ago, Munk apologized at an annual meeting
for his companies failure to enhance shareholder value. That is
a mark of real leadership.
2.
Have Vision and Passion
Vision
is an inner picture of something that has not yet happened. The
CN Tower, domed stadiums, the personal computer, cellular telephones,
the business empires of Conrad Black and Jim Pattison -- each began
with an idea. Just as a builder needs a blueprint, you need to have
a mental picture or feeling of what you want to do. These guide
the strategies and actions you will use to make it real.
One way to identify your vision is to look at what ideas keep popping
into your head, or what your heart is "calling" you to
do -- whether that is inventing a better technology, providing the
highest quality service, or creating a safer, healthier, friendlier
society to live in. Yet, having a vision is not enough. You must
also have the passion to make it happen.
What do you feel strongly about? What do you want to tell people
about any chance you get? These are signs of having a passion. Other
words for describing it are: desire, motivation, mission or purpose.
Each speaks to a feeling or an energy within us that propels us
to do something new. Passion is the force that puts ideas into action.
3.
Take Risks
Would
you buy a company that had worldwide sales of $700 million in 1994,
but only $300 million in 1995? Probably not, based on its track
record. yet, that's exactly what Michael Cowpland of Corel Corp.
did when he bought WordPerfect last year. Despite growing competition
from Microsoft "Word," he believed that, with some changes,
WordPerfect would be "the world's best word processor"
and he took the risk to make it part of his software empire.
Some people, like Cowpland, enjoy taking risks. That doesn't mean
they're always successful -- they just know they have to do it because
all growth depends on it. In a survey of 100 North America's top
entrepreneurs -- people like Ray Kroc, Walt Disney and Mary Kay
Ash -- it was found that they failed an average of 7 times before
becoming successful. ]
Taking risks is about taking action on what we believe, being willing
to change how we think and what we do. It's shifting paradigms,
making decisions, keeping commitments, speaking candidly, and sharing
power with others. In each of these, we risk losing something we
value: old ways of thinking, money, position or others' approval.
Overcoming this fear makes us leaders.
4.
Communicate
The
need to communicate has never been more important. If you don't
believe that, think about Bill Gates.
Prior to the worldwide launch of Windows '95, Gates hired some of
America's best consultants on speaking. He learned to communicate
on camera, and to improve his presentations in front of groups.
The difference was like night and day. he now displays the same
quality and professionalism as a speaker that Microsoft has become
famous for in its products.
The same need exists in almost every organization. Staff at all
levels are expected to represent the organization whenever they
communicate. "Selling" has become everyone's responsibility.
Daily, we deal with more information than ever before -- meetings,
telephone conversations, letters, proposals, E-mail, the Web, and
on it goes. Therefore, good communication skills -- both verbal
and written -- have become essential to our success.
5. Check Progress and Results
If
you saw the movie Apollo 13, or have seen a spaceflight on television,
you'll remember the staff at NASA's Mission Control who are responsible
for monitoring the "telemetry" -- the data coming back
from the spacecraft. They monitory everything -- where it's going,
its speed, the firing time of the rockets, the oxygen in the cabin
and the condition of the spacecraft; even the astronauts' temperatures
and heart rates are watched.
In business, we need to monitor the telemetry of our organization.
We need to check the numbers -- income, expenses, production and
resources. We also need to check the people -- morale, health and
well-being of staff, as well as customer satisfaction. We need both
the "good" news and the "bad." This information
gives us essential feedback. It tells us if we're on target; whether
we're meeting the needs of those we serve; and whether we're likely
to fulfill our mission, vision and goals. If we're not on track,
the information helps us make vital changes "along the way"
to correct and improve our actions.
MORE
ABOUT POWER PRESENTATIONS
As
an executive or manager, you must frequently make presentations
to get your ideas across to others. Your success depends on your
ability to communicate effectively.
In my speeches and book, Secrets of Power Presentations, I outline
five quintessential elements of a presentation:
1.
Speech
2.
Body Language
3.
Equipment
4.
Environment
5.
Preparation
Think
of it this way. Would you have a "power presentation"
if you:
-
have
nothing to say? (speech)
-
look
like you do not care? (body language)
-
show
computer graphics and your PC does not work? (equipment)
-
have
a room so hot that your audience is falling asleep? (environment)
-
forget
to prepare your presentation (preparation)
Since
I can't describe all of these here, I'll focus on the content of
your presentation.
A speech
has three objectives: to inform; to entertain and touch people's
emotions; and to move them OT action.
The
length of your speech is not important, but getting the message
across is. Since most meetings are behind schedule anyway, the shorter
your speech, the better. Don't fill time -- use it! Time is the
only nonrenewable resource.
INFORM
YOUR AUDIENCE
The
biggest problem most presenters have is knowing what to say. They
have not taken the time to be clear with themselves -- and, therefore,
cannot and will not be clear with others. Before your next presentation,
practise saying your three or four most important points in 60 seconds.
Then try it in 30 seconds. This exercise will help you identify
what is essential, how to say it clearly. It's also good to practice
for your media interviews.
Next,
make your talk relevant to your audience. What's in it for them?
Why will they care or want to listen? Remember to build that in,
and use language and stories to which your listeners can relate.
ENTERTAIN
AND TOUCH PEOPLE'S EMOTIONS
Always
begin your presentation by smiling. It is the simplest, most powerful
way you can communicate. If you are genuine, it gives warmth, sincerity
and confidence.
Start
with something that gets your audience interested and attentive.
Then every so often (say every three to seven minutes), put in some
humor. I highly recommend, however, that you do not tell jokes.
Instead, tell a story from your own experience -- perhaps a problem
you've faced, a customer or client you've served, or something stupid
you did. (If you think you never did anything stupid, ask your partner.)
As
you draw upon your experiences, your own emotions will surface naturally.
Convey them sincerely, and your audience will feel the way you do.
End
on a positive note. A good presentation should follow the MMFG AM
formula: make me feel good - about myself. We all need reassurance
that we are good human beings, in control of our lives, and able
to cope with life's challenges.
MOVE
YOUR AUDIENCE TO ACTION
Up
to now, you have given your listeners the facts. You've built trust
and rapport. If you've been convincing, asking them to take action
would be the next logical step.
Before
the speech, ask yourself: "What is the one thing I want people
to do in response to my speech?" Do you want your audience
to approve a new direction for the business? Do you want your staff
to take a new attitude about their work? Do you want your shareholders
to buy more shares or give their support in other ways? Then say
so.
MORE
THAN WORDS
A speech
is more than just words. It conveys feelings, believability and
enthusiasm. It's a statement that you believe in your management
team and your staff, and in what your company does. These are "commodities"
that can be neither bought nor sold, but for which people hunger.
the more you develop them within yourself, the more you can give
them to others.
Be
sure not to read your speech. Read your audience! too many yawns,
glazed eyes and inattentive faces mean you are not connecting. Afterwards,
ask for feedback -- or better yet, tape yourself and listen to it.
The more you know how you did, the more you can improve the next
time.
It's
also important to watch your body language. Are you hiding behind
a podium? Are your movements angry and threatening? Do you look
like you don't care? Stand up. Be seen. Reach out. Be intimate,
not intimidating. Show them the confidence that led you to get this
position in the first place!
PUTTING
IT ALL TOGETHER
If
you're faced with presenting to a hostile audience (like the ones
I described at the start of this article), let me say that I don't
envy you. It's never easy. However, here are a few suggestions on
how to go in prepared and come out with praise -- even from your
toughest challengers.
-
Face
the facts. First, you as the CEO or manager have to come
to terms with your company's situation. the facts are the facts.
Whether you are afraid or at peace with them is what you'll
communicate through your words, voice, emotion and body language.
-
Deal
with the negatives head on.
Begin by presenting the facts. If necessary, get help to prepare
professional graphics/slides or computerized visuals that present
information clearly and simply. Help your audience see where
the company is and they will appreciate your honesty.
-
Next,
tell them how you feel about where the company is going.
If they know it concerns you -- if they feel your feelings --
they'll be more understanding and less hostile. When people
feel you're masking the truth, or lying outright, they really
get upset. Then find the real positives. What gives you hope
for the future? Communicate it. If it inspires you, it will
inspire others. Leave them with a sense of hope.
-
Listen
and Hear.
When shareholders, employees or customers are disgruntled, what
the want most is for someone to listen to them, their worries
and frustrations. Instead of trying to tell them everything's
rosy, when you all know it's not, hear them out. If their ideas
seem crazy, do not simply reject them. See if you can build
on them. They may hold clues for increasing satisfaction and
company profits.
-
Relax.
Breathe into your abdomen, and feel the feelings in your body.
This will increase your blood flow so your hands won't be as
cold and clammy. It will also improve your voice so you'll sound
more confident. To get help with this one, look under "Relaxation"
in your telephone book.
-
Find
your passion -- and share it.
People want to feel good, so give them your enthusiasm: why
you believe in this company; where you want to go in the future;
what you're prepared to go to get there; and what help you need
from them to make it happen. Remember, everyone is responsible
for where the company is, not just you.
-
Practise
beforehand.
Know what you're going to say, and practise smiling, breathing
and speaking with power. Rehearse using your computer or slides
so you know they work, and if you're up to it, try it out on
your family, friends or staff.
-
Smile
and keep perspective. Find something in all this to smile
about. the world is not going to end because of this -- it just
seems like it! Be compassionate within; don't "beat yourself
to a pulp."
-
Then
take a risk.
Say something new, different or unexpected -- even have a little
fun. That may sound crazy, but finding some humor in the midst
of a mess, you could turn a near-funeral into a resounding success.
Peter
Urs Bender, CSP, is one of Canada's most dynamic and entertaining
business speakers. He is the author of four Canadian best sellers,
Leadership from Within, Secrets of Power Presesntation, Secrets
of Power Marketing, and of Face-to-Face Communication. His latest
book Gutfeeling, is following the success of his others. For copies
or to reach Peter, visit his website at www.PeterUrsBender.com
or at 416-491-6690.
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