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Have
you ever considered trying golf as a way to increase your
business? While the tactic may seem to exist in the realm
of top executives, this doesn't mean that you have to sit
on the
sidelines practicing your clap instead of your swing.
The
Play
Now if you can't tell the difference between a sand wedge
and a nine iron the first thing that you need to do is learn
how to play. Call the golf clubs in your area and ask what
kind of packages they offer to beginners. You will likely
find that there are a variety of packages offered and you
can learn golf by attending a school, clinic, seminar, or
individual attention.
One
place that you should not go is to your family and friends.
I
started without lessons and did not enjoy the sport due to
my awful swing. I think it is harder to fix a bad swing later.
I think the best approach is to set up a recurring schedule
with one teacher. This way your teacher can monitor your progress
and learn what your recurring mistakes are. My opinion is
don't listen to your friends or co-workers on the course.
From personal experience they can often make your swing worse
since their swing style may be completely different. Only
the professionals know how to fix your swing, says Blair
Collins, a CMA in Toronto who has been playing business golf
for years.
While
you don't need to be an expert to play you should at least
be able to hit the ball a hundred yards so that the game will
be an enjoyable experience for all of you. If you're still
in the beginning stages and you've been invited to play tell
your host up front about your skill level.
It's
never embarrassing as long as you bring up all the intangibles
up front. [If] you don't have a lot of skills, as long as
you tell someone you're not a very good golfer and this is
how I play that's absolutely great for the host because he
knows how to respect and treat you on that day, explains
Darrell Cook, Vice President of Sales and Marketing for Strategic
Golf (www.strategicgolf.ca).
Cook and President Julie Lashmore, founded Strategic Golf
for the distinct purpose of showing executives how they could
use golf for business.
The
Etiquette
While your skill may be excused, breaking golf etiquette will
not. Your ability to observe the rules and traditions of the
sport will go a long way towards building a good relationship.
Here are the main points that you need to keep in mind:
Safety
Make sure that you stick to the course conditions to
avoid stepping into areas where you could get hit by a flying
ball. Take care of where you're swinging your club, especially
in the practice area where there may be a lot of other people.
Lastly, if you're using a golf cart keep in mind that it is
a motorized vehicle, don't park on hills or come to an abrupt
halt.
Respect
Cook explains that most experienced golf club members
treat the course as if it were their own backyard. This means
do everything you can to take care of the land while you are
playing on, don't leave tees in the ground where they can
get chewed up by lawnmowers. If you kick up some turf, known
as a divot, replace it so that the ground will be even for
the next players.
Consideration
Golf requires a lot of concentration, so avoid doing
things that will distract the other players while you are
waiting, this would include laughing and talking. When you
are on a putting surface do not walk into someone's putting
line. This will leave an impression in the ground that the
player will now have to play through compromising their opportunity
for a good shot.
Overall,
I think if you are polite, ask questions, and hold your temper
your fellow players will be glad to provide you with lots
of tips, says Collins.
The
Community
So you've learned how to play and what kind of etiquette you
need to observe, now you need to find somewhere to try out
your new skills. Cook recommends that you begin by contacting
the governing association for your business, such as a board
of trade. Most of these groups will hold an annual golf tournament.
This venue offers you the opportunity to meet and possibly
do business with people in your own industry.
Branching
out from there you could also find out if your local Chamber
of Commerce or the city you live in holds a tournament. If
it's a charitable event you have the added benefit of being
able to write off your fees for the day while building goodwill
for your company.
If
you are thinking about joining a golf course you should know
that there are three types public, semi-private, and
private. Public courses are available for everyone to play
on and while they are cheaper you may find that there are
more people which could increase the time spent on the course.
Semi-private and private courses are more expensive, however,
game time will be shorter and the course will likely be better
maintained.
I've
been golfing frequently for five years now and have never
felt the need for a private membership. Private memberships
are always much more expensive overall than just playing public
courses all summer, says Collins.
Golf
and Business
So, when do you get to talk business? Both Collins and Cook
advise that the golf course isn't the time, unless the client
brings it up first. Playing golf serves another equally important
purpose for your business building a relationship with
your client.
My
opinion is that everything you say and do makes an impression
that either improves your relationship with your client or
hurts it. To me, business golf is about building relationships
and having fun rather than talking about business. People
do business with people they trust. Don't expect to close
a deal on the golf course, says Collins.
Your
opportunity for business talk is likely to arrive at what
is referred to as the 19th hole. Ask your client to have a
drink or a meal following the game where you can recap the
day and build that relationship further. Cook explains that
this is usually the time when your client will bring up business
possibilities. However, if they don't you can sum up the situation
by saying that you really enjoyed your time together that
day and you've got a couple of ideas that you would like to
discuss with them in the near future.
Michelle
Collins is a CanadaOne staff writer. CanadaOne.com is
a business information site designed to help Canadians start,
run and grow their businesses. Visit it online at www.canadaone.com.
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