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John
Sutherland - Partner of Ennova Inc.
John
Sutherland is an innovation consultant
with over 15 years experience in developing
new businesses and consulting with
companies how to unleash the revenue
potential that exists within their
firm. Since 1994 John has facilitated
over 30 market creation/differentiation
workshops to Senior Management in
grocery/retail, furniture, manufacturing,
telecommunications, publishing, financial
services, travel, office-equipment,
property management, health care,
IT, energy, and pharmaceuticals industries.
A
former facilitator at the Xerox International
Training Center in Leesburg Virginia
and trained in Dr. Edward deBono's
lateral thinking John has pioneered
the use of many thought provoking
customer centric innovation-techniques
to generate ideas about how to create
new markets. These techniques include:
customer experience walking, changing
behaviour via 3 Do's, 5C criteria
for business development, benefit
hierarchies, frictionless growth,
naturally embedded value, idea markets,
innovation portfolios, and SMART goal
setting.
He is an advisor to the University
of Toronto's Exceler@tor.program.
In this technology incubation program,
he advises incubates on how to commercialize
their disruptive technologies.
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