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Bob
Angel, President
The Gilford Group Limited
Bob has built a reputation as a consultant
and pioneer in customer strategies,
performance management and risk management
since founding The Gilford Group Limited
in Toronto in 1985. He helps major
organizations put innovative strategies
into practice, defining and implementing
business requirements to understand
customers as individuals. He specializes
in service delivery strategies, performance
measures, scorecards, culture change
management, process improvement, risk
assessment, and business cases.
In the 1990's, Bob collaborated with
early customer strategy adopters.
At Digital Equipment Corporation he
was Marketing Manager, then leader
of the Americas Financial Services
consulting practice, helping to create
rapid sales support and dashboard
application development. He worked
as a subject matter expert with NCR
on call centers, and in its Teradata
Division as a thought-leader in analytical
CRM, optimized communication, and
customer profitability measurement.
Previously, he was Chief Financial
Officer of three international distribution
and consumer services organizations.
Early in his career, he started one
of the first Treasury Management consulting
practices in Canada for a leading
consulting firm, and was with a multinational
packaged goods company in Montreal
and Boston. He was also CFO of three
international companies.
Bob believes strongly that customer
strategies are all about the customer
and not the organization. He believes
in planning relationship enhancements
in small steps, through customer dialog
based on progressively understanding
individual interactions in the context
of extraneous events. A cornerstone
of his approach to customer strategies
is to construct investment in improving
client relationships so as to be self-funding.
Bob is a speaker and writer on these
topics. Recent publications include
Ivey Business Journal, Canadian Banker,
CA Magazine, Canadian Marketing, Canadian
Underwriter, The Banker (UK), and
Corporate Executive Board Council
on Financial Competition.
He teaches Strategic Market Planning
in the Schulich School of Business'
MBA program. He is a member of the
Canadian Association of Management
Consultants and the Financial Executives
Institute. He is a past Board member
of the Strategic Leadership Forum
(The Toronto Society for Strategic
Planning). Bob is also CEO of Total
Performance Scorecard Canada Ltd.
Bob holds an MBA degree from Suffolk
University in Boston, Mass. and CA
designations in both Canada (CA) and
England (FCA).
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