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Verbal proficiency and power are orchestrated skills. Practice,
practice, practice combined with specific tools will produce captivating
presentations that fellow employees will beg to attend.
In business
meetings or during verbal presentations, people often struggle to
make their points or fall far short of conveying their true message.
Even people with good brains and good ideas sometimes fail to knit
everything together in ways that compel others to not only listen
but to also support their positions. Such failure can be a serious
matter. In fact, it can be a career killer.
Conversely,
some people are extremely good verbal communicators who seem to
quickly bring listeners onto their wavelength. Often, these people
enjoy the most success and climb promotional ladders the fastest.
So what's going on, is it something in their genes?
Fortunately,
good presentation skills are learned not genetic, and each of us,
if we take the time, can learn to use a system that can supercharge
our ability to make points. Even people who are adept at putting
solid arguments together in an impromptu fashion can further improve
if they sharpen all the equipment in their "how to make a point"
toolkit.
The following
20-piece toolkit includes 10 items that are conceptual in nature
(planning) and 10 items that are specific tools proven to dramatize
points for maximum impact. Make no mistake, it is neither quick
nor easy to approach business encounters with such a comprehensive
system, but if your career is important, the discipline of being
systematic can pay enormous dividends.
10 Planning
Tools
- Your topic
must be relevant and rank high on the benefits, interest, and
impact quotient (BIIQ). If your listeners don't see a potential
benefit, if they aren't interested in what you're saying, or if
they fail to see how your topic can impact them, they have no
reason to pay attention.
- A clear goal:
Exactly what do you want to achieve? If you don't know where you
want to go, it's unlikely anyone will follow you there.
- Use a proven
three-part structure when planning your presentation: State your
premise clearly, provide convincing supporting evidence, and end
with a powerful and concise conclusion.
- Logical categorization
and sequencing: When confronted with new information, the human
mind immediately seeks familiar patterns. By arranging your points
in logical categories and sequences, you greatly improve the chance
that people will follow you from beginning to end.
- Pre-educate
yourself and others: The reason many meetings fail is because
few participants have done their research on the agenda. In the
absence of relevant readings and research material and the advance
thought and preparation that they encourage, is it any wonder
most business meetings achieve little?
- Show that
you've done your research: Everyone respects those who come prepared
and who have a complete grasp of issues.
- Will your
novel angle grip people's imaginations? Average linear thinking
is, well, average. With thought and creativity, it is possible
to put a unique spin even on the familiar-such lateral thinking
is admired, and it's also more interesting.
- Anticipate
the probable responses of other participants to your points: Might
someone get emotional in a negative sense? What questions are
people likely to ask? Will some oppose your position? Think proactively
and be prepared.
- Timing: Is
this the teachable moment? Even though you're ready to reveal
ideas for something new, are other participants in an equally
receptive frame of mind?
- Be clear
about the actions that you are proposing and also about a timetable
for planning and implementation.
10 Presentation
Tools
- Use the anticipation
of gain, one of the most powerful attention grabbers and motivators
known to our species: Study your material thoroughly and never
miss an opportunity to impress upon listeners exactly how they
stand to gain.
- Fear of loss:
If the anticipation of gain is important, the fear of loss (money,
status, etc.) is a close second in terms of ensuring a rapt audience.
Of course, it doesn't pay to highlight potential loss unless you
integrate the next tool on the list.
- Research
what experts have written or said: It is nice to think that everyone
views us as experts, but demonstrating that respected "gurus"
agree with you can greatly enhance the power of your positions.
- Quotations
from well-known personas: People love clever quotations, and they
help focus people precisely where you want them to focus. Supportive
quotations are easy to find through books or via Internet research.
- Statistics:
The business world revolves around numbers, and staff responsible
for finance functions can either aid or inhibit most decisions
regarding change or new directions. Whenever possible, ensure
that your points are backed by irrefutable statistics.
- Problem and
solution: a powerful presentation strategy for riveting attention.
Every organization has problems; someone with convincing solutions
is guaranteed an attentive audience.
- Contrast
and compare: another effective tool for holding people's interest,
especially when the contrasts and comparisons are dramatic. For
example, "Our competitor grew revenues last year at a rate
of 100%, while ours increased by only 50%; let's look at their
marketing approach and compare it to ours."
- Anecdotes
or metaphors: People identify readily with stories that help them
put information into context, stories that clearly show how a
theoretical concept worked in the real world. Metaphors are also
a powerful means of helping people see logical connections.
- Integrate
dramatic visuals: The majority of meetings depend largely on auditory
stimuli (talking) to get points across; yet most people absorb
information better with a visual component and even better still
if there is a kinesthetic segment where they actually get to work
toward an action plan. With the widespread availability of easy-to-use
presentation tools, such as PowerPoint, almost every presenter
can boost impact by giving meeting participants visuals.
- Use dramatic
vocals: Even good information presented in a boring monotone can
put listeners asleep. If you don't understand how to employ dramatic
vocals (tempo, pitch, volume) consider a professional development
program in public speaking to shore up your skills arsenal.
Steve Bareham
is a management instructor at Selkirk College, Nelson, B.C., and
the author of a new book: The Business of Thinking, Helping Employees
to Think Better: A "Win-Win-Win" for People, Productivity
& Profits. Published by Comprehensive Communications Inc., and
Selkirk College, Nelson, B.C. Steve Bareham can be reached at compcomm@shaw.ca.
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