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Three
Keys to Leading Like a Professional
Judging by the
way we elect some of our political leaders, you'd think that the
three most important qualities to leadership are: popularity, an
outgoing personality, and loyalty to your supporters. Coincidentally,
these just happen to be the three most outstanding traits of our
overweight 6 year old Corgi, affectionately named "Sadie."
Sadie is popular with everyone she meets. She's outgoing to the
point of being embarrassingly familiar with strangers. And she's
loyal -- to us and anyone else at the park with a milkbone. Perhaps
the only reason Sadie hasn't been elected to public office is that
she has breath issues.
When you are
the "top dog" in an organization, there are indeed three
keys to leading others that will create a tuned-in, turned-on workforce.
They distinguish you as being a professional -- significantly more
effective than amateurs who have a title but nothing beneath the
surface.
1. See the
Big Picture.
Too often, amateurs
get wrapped up in their own egos. They expect their people to support
them simply because they are the "boss". Captain Bligh
adhered to this management philosophy. 'Nuff said.
Professional
leaders also have huge egos. But their pride is centered in their
belief in their people. In fact, they go as far as involving their
staff in the creation of an organization mission statement. Boring
stuff? Only when some marketing person drafts it, gets the boss'
endorsement and hangs it on the wall in the lobby; never to be remembered
or referred to again.
The real value
of a mission statement lies in involving everyone in its creation.
People discuss why they do what they do for a living. You discover
shared values and an underlying purpose to work beyond taking home
a paycheque. You tap into the common bonds that are the true motivators
of the human spirit. Sound touchy-feely? Absolutely. Why else would
they want to work for you? . . . Job security? That's difficult
to provide. People want to work in an environment where they feel
like they are a part of a greater good. They can be forced to work
for you because you have a title -- just ask Captain Bligh. Professional
leaders think of themselves less as a boss and more as an activist
rallying support for a worthy cause. People will support a leader
who has a strong sense of mission, whose values match their own.
Captain Bligh was an amateur. Abraham Lincoln was a professional.
2. Get better
information.
Amateur leaders
love efficiency. They think the key to increased profits is to simply
reduce costs and work harder. The problem with this leadership style
is that efficiency is usually not the problem. The problem lies
with their products and services not being tuned-in to the needs
of the marketplace.
To a professional
leader, there's no use in finding a faster way to climb the ladder
if the ladder's leaning on the wrong wall. They constantly, systematically,
proactively check to make sure they're heading in the right direction.
Tools they use
include:
Ask your
competition. Professionals learn to innovate by discussing
issues with their competitors. Sound absurd? Join your trade association.
It's filled with competitors who recognize that none of us is as
smart as all of us. Amateur leaders shun the competition. Professionals
understand that today's competitor may be tomorrow's business partner.
Ask your
customers. Amateurs think they understand their customers'
needs because they do business with them. Yet, how many times have
you eaten at a restaurant and decided that you wouldn't go back?
Statistically only one out of every 27 dissatisfied customers actually
complains. Amateurs wonder why business is dropping off. Professionals
admit they need to know what their customers really think. So they
regularly test and verify client satisfaction.
Consider
using local business students to conduct surveys.
Students get huge response rates. Think of it - wouldn't you be
more likely to answer a few questions to "help a student with
their class project?" Bonus: students are a lot cheaper than
commercial firms.
Ask your
employees. After all, they're closer to the customers than
you are.
Educate
yourself. Amateurs are know-it-alls. They seem to believe
that they are supposed to come up with all the good ideas. Professionals
rely on other people's success and apply that to their own practices.
So professionals read books, listen to tapes, and attend seminars.
3. Become
a pillar of integrity.
Amateur leaders
ooze with golden promises and good intentions. They think that the
key to being successful is popularity. And they try to deliver on
their promises. In other words, they lie a lot.
Example: a customer
asks when you can deliver something to them. You think you can get
it to them by Wednesday. The amateur's response, "I'll try
to get it to you by Wednesday." But something comes up, so
delivery is delayed by one day, until Thursday. At least you tried.
No big deal, right?
Right. It's only a big deal if you had any aspirations of being
respected. Professional leaders know that their most valuable asset
is their personal reputation. It's simply not worth jeopardizing
that reputation by making a commitment they may not be able to keep.
So professionals make a practice of underpromising and overdelivering.
As someone with
a title, you are the 'big dog' trotting by the yard where the neighborhood
dogs are lounging. Whether you lead like a professional or an amateur
will determine whether they are motivated to run with you, or just
stay on the porch.
This article
is from Influence with Ease, copyright by syndicated columnist,
business owner, and international speaker, Jeff Mowatt, www.jeffmowatt.com,
1.800.JMowatt [566.9288].
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